Contrary to the minimalist idea of “Less is more” in time, Mrs. Apfel, a legendary fashion icon, claimed, “More is more and less is a bore.” She always wore vibrant and exotically glamorous accessories in simple outfits. The design team would like to deliver this concept to correspond to vintage luxurious elements with minimalist trimming, contributing to a “Fantasyland ”for all women.

The brand is stylishly designed and unique in diverse styles, appealing to women between 25 and 40 years old. The designer applied a wood tone and created a strong visual impact with high color contrasts based on a warm touch. Consequently, the merchandise on the display tables can exclusively present distinctive characteristics and amaze customers.